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Blogging Inspiration – Topics, Tools, and Resources

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Updated
ByKatherine Anderson

How Do I Use the Blogging Inspiration SOP?

You can use this blogging inspiration as a template or guide for writing blog posts for clients. Follow these tips to craft an engaging blog post that follows best SEO practices.

Blogging Inspiration SOP

Related – Content Spreadsheet SOP

Big list of blog titles

First Sentence with FKW

“Hey Siri, what kind of lawyer do I need for a DUI?” If you’ve recently been charged with a DUI in Colorado, then you might not know what kind of lawyer is best to hire to fight a DUI charge.

“Hey Google, what is Voice Engine Optimization?” Is your business prepared for the voice search revolution?

Best in a Sentence

The best appliance repair service for your needs is one that understands your particular piece of equipment.

James Newby is rated among the best Colorado Springs criminal defense attorneys.

Deciding on the Best Windows for your Kitchen

5 Ways to Find the Best Kitchen Remodeler

How to Find the Best SEO Company for Your Business

Need The Best IT Services In Colorado Springs?

Speak with the Best Independent Health Insurance Broker for You

Best Practices for <solving a problem> with <service>

Selecting the best <service> for the <problem>

Closings

I hope you found these tips useful, and remember the more care and attention you put into )))) the more you will get out of it.

Hopefully, implementing a few of these tips will help extend the life of your waders and keep those days on the river free of wet legs and cold feet.

Call to Action

To learn more about <general topic> we’d encourage you to read our blog post “What is Self-Funded Insurance And Is It Right For My Small Business?

Are you considering a <topic> for your <target market>? Leave us a comment below or contact us. We’re happy to discuss the possibilities with you!

How an <type> attorney can help. (good H2 too)

Near Me

You may begin to wonder, “Where are convenient locations to buy moving supplies near me?”

If you were Googling “thank-you note after interview” in the hopes that someone on the World Wide Web would tell you they’re outdated and relieve you of your duty, you’re in the wrong place.

Openers

A client recently asked “what <focus kw> in <location>).

One of the most common questions I get is “How much does it cost to start _______?”​ ​The truth is, it can cost a lot – or almost nothing to start a _______ …

Learn how to clean wood floors with smart methods that will make caring for your flooring and maintaining a clean, polished look even easier.

Deciding on the best food delivery app to work for can be a complicated endeavor. With so many to choose from, picking the right one can be complicated.

The world of marketing within Google is constantly evolving to provide the highest quality content for those looking for solutions to their problem and or trying to find a particular service. What worked last week may not have the same impact and what didn’t work so well last week may now be the go-to technique. This is why it’s so important to get your message and content out in front of searchers at the right time and place. Google My Business is one of the ways Google gets that content out there. It’s an amazing tool, but are you using it to optimize your outreach?

There is a good chance you’ve already heard about eXp Realty. At the time of this writing, they have just over 6,000 agents. So what is the buzz all about? Is this opportunity for real? Are they for real? I’ll answer all of those questions in this post and many more you haven’t thought to ask.

How to Remove a Judgment Lien in Colorado Bankruptcy?

It’s not uncommon for men and women living in Highlands Ranch or Parker to contact me and ask about judgment liens. Judgment liens are just another complex aspect of bankruptcy, and the reason why hiring a bankruptcy attorney to help you in your case is vital. Let’s learn more about judgment liens and how you can remove them in Colorado

I’ll be honest – I’m incredibly open-minded when it comes to (topic here). And I certainly do not think for one second that I have all the answers or that my way is the only way. But what I do know is that it makes no sense reinventing the wheel.

Do you want to know EXACTLY which up-to-date strategy you should be using this year?

A judgment lien in Aurora and across Colorado is a lien that’s placed on your property after a judgment has been entered against you in court.

One thought then emerged as the sun on a rainy afternoon.

If this sounds familiar, you’ll want to pay attention to what we have to say next.

You didn’t start your business to become an expert in ____. We did.

In this article about [FKW], I’m speaking to anyone that wants to ______.

Ever since the massive changes in ____ in (year) we’ve been on a mission to help our customers get the most for their hard-earned _____.

Small business owners always take on some financial risk. Here’s how you can ensure your business comes out on top.

Today we’re going to talk about how to optimize for local business voice search. Now, how do you as a local business optimize for voice search?

Use these tips to <clean your kitchen floor> faster, smarter, and better.

This article provides a practical explanation of the Failure Mode and Effect Analysis or FMEA. After reading this article, you will understand the basics of this powerful quality management and risk analysis tool.

It can be as simple as changing the titles of a free report. So 7 ways to get more leads might become 7 ways million-dollar businesses get the best clients.

Luckily, you are just in the right place to find the best Subaru Crosstrek tires. In this article, we will cover everything there is to know about tires for the popular Japanese crossover.

Most businesses know they should be doing more online, but are either unsure of where to spend their budget or which online verticals they should be in. Online marketing is a hugely untapped lead generation machine for most industries. Get in front of your customers where they spend most of their free time: online!

In this post, you will learn a step by step practical example of how to ______ for your _____ and some frequently asked questions about it. Let’s dive right in.

There are times when you might want to rebrand your Divi theme or Divi child theme. For example, maybe you want to change the name of a child theme after it has been installed. Maybe you want to hide that the theme is Divi.

Regardless of why you want to rebrand Divi, performing the rebrand isn’t that difficult. In this article, we’ll see how to rebrand your Divi theme or child theme manually. Stick around until the end to see a way to rebrand your theme automatically and more thoroughly.

One of the most common questions homeowners ask remodeling contractors is, “Should we hire an architect or a designer for our project?”

City Name & Near Me

Good use of the city in a blog

It’s not uncommon for men and women living in Highlands Ranch or Parker to contact me and ask about judgment liens.

A judgment lien in Aurora and across Colorado is a lien that’s placed on your property after a judgment has been entered against you in court.

There are actually a lot of advantages and bankruptcy benefits to filing for bankruptcy in Denver.

Do you feel like you’ve tried everything to lose weight but failed? MRC in Colorado Springs may have the answer. Metabolic hormone testing can help to reveal and fix shortcomings that could be hindering your efforts to lose weight.

One of the most exciting things to gain popularity in Colorado Springs has been the advent of good, well priced, efficient _____________.

We noticed that there are many questions related to “____ business near me” and “______ solution near me”. We hope that you find this post on ________ useful and if you have any questions, feel free to contact us. We are happy to help.

How to Create Headlines

Headlines Every Business

Below are simple formulas for creating blog titles using with examples in the bullets

<service> Mistakes (Faux Pas) to Avoid

  • Kitchen Remodeling Mistakes to Avoid
  • Fence Repairs Mistakes to Avoid
  • Local SEO for Lawyers Mistakes to Avoid

How millennials are changing the (blank) market.

  • How millennials are changing the group health insurance market.
  • How millennials are changing the office coffee and break room market.
  • How millennials are changing the divorce market.
  • How millennials are changing the private investigation market.

Things Your (fill in the blank) Wishes You Knew

  • Things Your Fence Repair Contractor Wishes You Knew
  • Things Your Office Coffee Vendors Wishes You Knew

Questions your <service provider> will ask during your first meeting? (Free consultation)

  • Questions a fence company designer will ask during your first meeting.
  • Questions a kitchen remodeling contractor will ask during your first meeting.
  • Questions a defense lawyer will ask during your free consultation.

Product 1 vs Product 2

  • Sliding Patio Doors vs. French Patio Doors
  • Wood fencing vs vinyl fencing

Signs It’s Time to <service> Your <problem>

  • Signs It’s Time to Replace Your Windows
  • Signs It’s Time to Replace Your Privacy Fencing
  • Signs It’s Time to Service Your Dishwasher
  • Signs It’s Time to Remodel Your Kitchen

Reasons to <action> Your <problem> Before the <season>

  • Reasons to Replace Your Windows Before the Winter
  • Reasons to Repair Your Fence Before the Winter
  • Reasons to Service Your Computer Before the Fall
  • Reasons to Replace Kitchen Cabinets Instead of Refacing

Causes and Cures to <product> <problem>

  • Causes and Cures to Window Condensation
  • Causes and Cures to Vinyl Fence Discoloration
  • Causes and Cures to Clutter in the Kitchen

<product or service> 101

  • Windows and Doors Replacements 101
  • Kitchen Remodeling 101

<product> Ideas that You Can Learn from <product> Professionals

  • Kitchen Ideas That You Can Learn From Restaurant

# Ways to Have a More Welcoming <product service lifestyle>

  • 7 Ways to Have a More Welcoming Kitchen

# Things You Need to Know about <product related items> Type

  • 5 Things You Need to Know about Kitchen Lighting

How Do I <benefit> for a <problem or service>?

  • How Do I Recover Damages for a Wrongful Death?
  • How Do I Recover Data after a Hard Disk Crash?
  • How Do I Save on Custom Cabinets for a Kitchen Remodel?

The Final Word on <problem or service>

  • The Final Word on Who Owns the Fence Between You and Your Neighbor
  • Final Word on Hard Disks vs SSA

5 Traits of the Best ______ (and how to choose one)

  • It took me one too many (bad experiences) to realize that finding the best _____ takes more effort than simply googling “best _____ near me”.

Before you <find or hire a service provider> Read This.

____ shares xx things you should never do when _____. (Chefs share 10 things you should never do when buying groceries.

10 Sneaky Signs You Have a _________ Problem

Let’s Get Real, Finding a <service provider near me> is a Hassle. Read This.

11 Social Benefits Gig Workers Should Know About

Top question on <service>

Signs of <problem > you may wish you knew.

What are the best tips you’ve ever received for <problem or service>?

Things You’ll Do Differently in 2021 With <resource or problem> because of 2020.

3 Reasons why <service> is Best Left to the Experts

25 Benefits and Reasons for <service>

X Ways to ________ Your __________

From copy blogger

Let’s move beyond the common ones you see over and over — like “how to” — and bring some new blood to the mix with these 10 titles you can customize for your audience.

1. Who Else Wants [blank]?

Starting a headline with “Who Else Wants …” is a classic social-proof strategy that implies an already existing consensus desire.

  • Who Else Wants More People to Read Their Writing?
  • Who Else Wants a Higher Paying Job?
  • Who Else Wants More Fun and Less Stress When on Vacation?

2. The Secret of [blank]

This one is used quite a bit, but that’s because it works.

Share insider knowledge and translate it into a benefit for the reader.

  • The Secret of Successful Podcasting
  • The Secret of Protecting Your Assets in Litigation
  • The Secret of Getting Your Home Loan Approved

3. Here Is a Method That Is Helping [blank] to [blank]

Simply identify your target audience and the benefit you can provide them, and fill in the blanks.

  • Here Is a Method That Is Helping Homeowners Save Hundreds on Insurance
  • Here Is a Method That Is Helping Children Learn to Read Sooner
  • Here Is a Method That Is Helping Content Marketers Write Better Titles

4. Little-Known Ways to [blank]

A more intriguing (and less common) way of accomplishing the same thing as “The Secret of …” headline.

  • Little-Known Ways to Save on Your Heating Bill
  • Little-Known Ways to Optimize Gmail
  • Little-Known Ways to Lose Weight Quickly and Safely

5. Get Rid of [problem] Once and For All

A classic on this list of headlines that work. It identifies either a painful problem or an unfulfilled desire that the reader wants to remedy.

  • Get Rid of Your Unproductive Work Habits Once and For All
  • Get Rid of That Carpet Stain Once and For All
  • Get Rid of That Lame Mullet Hairdo Once and For All

6. Here’s a Quick Way to [solve a problem]

People love quick and easy when it comes to solving a nagging problem.

  • Here’s a Quick Way to Get Over a Cold
  • Here’s a Quick Way to Potty Train Junior
  • Here’s a Quick Way to Back Up Your Hard Drive

7. Now You Can Have [something desirable] [great circumstance]

The is the classic “have your cake and eat it too” headline — and who doesn’t like that?

  • Now You Can Quit Your Job and Make Even More Money
  • Now You Can Meet Smart Singles Online Without Spending a Dime
  • Now You Can Own a Cool Mac and Still Run Windows

8. [Do something] like [world-class example]

Gatorade milked this one fully with the “Be Like Mike” campaign featuring Michael Jordan in the early 1990s.

  • Speak Spanish Like a Diplomat
  • Party Like Mick Jagger
  • Blog Like an A-Lister

9. Have a [or] Build a [blank] You Can Be Proud Of

Appeal to vanity, dissatisfaction, or shame. Enough said.

  • Eat a Healthy Diet You Can Be Proud Of
  • Have a Smile You Can Be Proud Of
  • Build a Professional Network You Can Be Proud Of

10. What Everybody Ought to Know About [blank]

Big curiosity draw with this type of headline, and it acts almost as a challenge to the reader to go ahead and see if they are missing something.

  • What Everybody Ought to Know About SEO
  • What Everybody Ought to Know About Adjustable-Rate Mortgages
  • What Everybody Ought to Know About Writing Great Headlines

Generic Titles

Title w/City

Best CoolSculpting Practice in Arlington, VA

How Much is CoolSculpting in Arlington, VA?

Finding the Best CoolSculpting Clinic Near Me

What Treatment Offers the Best Body Sculpting in Arlington?

CoolSculpting for Men in Arlington

A Complete Guide to CoolTone in DC

How Much Does CoolSculpting Cost in DC?

Am I a Good Candidate for CoolSculpting in Foggy Bottom?

Sculpt Your Body in One Day With CoolSculpting in Washington DC

4 Amazing Reasons to Try CoolTone in Maryland

Words that Tease

Tips for __________________

Try these __________________

Guide for _____________

What is the Proper Way to _____________

Must know tricks for __________

  1. 10 things I’d wish Id known before using _________ to ________.

Caption Prompts

Tell me if you can relate… (creates curiosity & relatability i.e. trust)

19 Writing Tips

19 Digital Writing Fast-Track Tips Of The Week:

Want to immediately upgrade your writing?

Here you go.

  • Writing Tip #1: Organize rapid-fire thoughts into bullets
    • Compress what you’re saying into bullets
    • Make sure you’re emphasizing the right points
    • Then expand each point in more detail
    • Said differently: If you don’t know the bullet points of what you’re writing, you don’t have clarity in what you’re saying.
  • Writing Tip #2: Delete the word “that.” 99% of the time, you don’t need it.
  • Writing Tip #3: Make the last word the most important word in the sentence.
    • “You knew who the first President was.” This is weak because “was” is not the most important word in the sentence.
    • Rewrite: “You knew the name of the first President.” Much stronger.
  • Writing Tip #4: Increase engagement by increasing your RoR. Rate of Revelation = how quickly you introduce new information to the reader.
    • Low score: 1 idea stretched across hundreds of paragraphs/pages.
    • High score: 10+ ideas compressed into a handful of paragraphs/pages.
  • Writing Tip #5: Prep the page (watch the full video showing you how this works here)
    • Staring a blank page is overwhelming.
    • To immediately make the writing less intimidating, “Prep the page.”
    • Name the document
    • Start w/ a working title
    • Write a first sentence
    • Outline your subheads
    • Filling in the skeleton = 10x easier.
  • Writing Tip #6: Don’t use semicolons.
    • Most readers don’t know what they mean.
    • (And most writers use them incorrectly.)
    • Commas and periods are much cleaner.
  • Writing Tip #7: Make your first sentence a short, strong declarative statement.
  • Ex: “There is only 1 way to get rich.”
    • That short, strong declarative statement hooks the reader and tells them what they’re about to dive into.
  • Writing Tip #8: Write in different interfaces (analog & digital).
    • Physical journal
    • Napkins
    • Looseleaf paper
    • Medium UI
    • Quora answer
    • Reedsy book editor
    • Substack newsletter
    • Microsoft Word doc
    • Etc.
    • You will see your writing differently in each UI.
  • Writing Tip #9: Cut all tiny word chunks
    • “And so as”
    • “It is for”
    • “If it is”
    • “Is it that”
    • Anytime you notice 3+ tiny words stacked next to each other, delete them. The sentence becomes cleaner. This is called: “Pulling the weeds between your flowers.”
  • Writing Tip #10: Delete opening “I” phrases
    • “I think”
    • “I believe”
    • “I have learned”
    • “I conclude”
    • You’re the author, which means all the things you’re saying are your own thoughts, beliefs, lessons learned, and conclusions reached. Repeating so is unnecessary.
  • Writing Tip #11: If you’re going to use niche language, make sure you are writing for a niche audience.
  • In contrast, if you want to reach a general audience, use general language. The words you use dictate who reads.
  • Writing Tip #12: “The Tequila Test”
    • When differentiating your content, make a list of all the things most people say about your topic.
    • Ex: How to have an effective morning routine
      • Wake up early
      • Drink coffee
      • Stretch
      • Etc.
    • Now, don’t use anything on that list.
    • It’s called “The Tequila Test” because if everyone else is saying, “Stretch, drink coffee, wake up early, take a shower, etc.,” and you say that too, you’re not DIFFERENT.
    • But if you say, “First thing you need to do is take a shot of tequila,” now you’re saying something DIFFERENT.
  • Writing Tip #13: Open your essays/articles with the 1/3/1 sequence.
    • [1] The 1/3/1 is cadence makes it easy for readers to fall into your writing.
    • [3] The first and last sentences read like candy. They are your bookends. But the middle paragraph is where the value is.
    • [1] Just like this Writing Tip.
  • Writing Tip #14: Ignore word count.
    • Instead, focus on saying what needs to be said.
    • However many words that takes (in its most potent form) is the right number of words.
    • Nothing else matters.
  • Writing Tip #15: Visibility > Ability
    • Whether you like it or not, visibility matters more than ability in today’s digital world.
    • Which means, if you want to be a successful writer, publish a lot.
    • So whenever you’re in doubt, just remember: the simple act of publishing (and not overthinking & hesitating from publishing) already puts you far and above all the other writers/creators.
    • Because while they’re “thinking,” you’re DOING.
  • Rewriting Tip #16: Instead of trying to tweak your existing draft, put it aside and rewrite 100% from scratch.
    • Brand new sheet of paper. Brand new document.
    • Trust the best parts of V1 will make their way into V2.
    • And anything that didn’t need to be there, won’t.
  • Writing Tip #17: Don’t just say something.
    • Change something (in the reader’s mind).
    • Forget word count.
    • Focus only on moving the reader from wherever they are TO the new and different place you want them to be.
  • Writing tip #18: Delete adverbs.
    • Excitedly
    • Delicately
    • Finely
    • Carefully
    • Subtly
    • Ferociously
    • Vivaciously
    • Kindly
    • Tactfully
    • Words that end in -ly are unnecessary descriptions.
    • Removing them makes your writing more declarative.
  • Writing Tip #19: Before you start “intentional writing,” do some unintentional writing.
    • Open a blank page and spend 15 minutes journaling whatever comes to mind. Don’t censor yourself. Don’t edit for grammar.
    • Clean out the pipes so fresh water can flow.

20 Headline Rewrites

To write good headlines, you need to study good headlines – headlines that work.

Because the more you “see” it, the faster you can successfully start to capture attention.

​​So here are 20 headline rewrites that will 10x your ability to hook readers (without using clickbait).

To write compelling headlines, use this simple checklist:

​• Be CLEAR, not Clever

• Specify the WHO

• Specify the WHAT

• Specify the WHY

• Twist The Knife

​If you follow this checklist, you will write headlines your readers can’t help but want to click on (seriously).

Boom! Put these learnings into practice to 10x your next headline.

Content Marketing Notes

Content is how you:

  • Cement you in the mind of your readers as the authority in your industry
  • Educate on solutions
  • Answer clients questions
  • Connect on a human level

Buyers Journey

From Marketing Remix Content > Topic course

Topic spreadsheet master for all clients – “what people ask” from Google

  1. Marketing Remix formula video
  2. Content Topic Worksheet – Using the questions from the above step, create the content topics.

Awareness Phases

  1. Unaware – symptoms they are experiencing that indicate a deeper problem.
  2. Problem Aware
  3. Solution Aware
  4. Service Aware
  • Answers these two key questions before continuing
    • Define persona and roles
    • Services we are offering
  • Question, Problem, Fear, Misconception, Lack of awareness
    • Question | Problem | Pain | Objection | Lie believed | Misconception | Fear
    • Answers to the Key Questions move them to the next stage (column to right)

 

Unaware Problem Aware Solution Aware Service Aware
Symptoms they are experiencing that indicate a deeper problem Not aware of the different solutions to fix it and how they compare against each other Not aware we provide that solution Not sure if our solution is for them or not yet.
The problem in a nutshell Can’t get in contact with leads Can’t get in contact quickly enough How do I get in contact They want to outsource to us
Key Questions MAIN SYMPTOM THEY ARE EXPERIENCE OR TWO SYMPTOMS How do we [KEY ACCOMPLISHMENT]? What gives me that result? Do we [PATH TO SOLUTION 1], [PATH TO SOLUTION 2], OR [PATH TO SOLUTION 3]? How do I know that you’re the best option for solving my problem? Prove it to me!!
Complaint
Fears
Misconceptions

 

3 Mistakes

  • 3 Lies – tapping into FOMO and fear of being deceived
  • 3 Reasons….How to Fix
    • Every week address one column
    • Content from Reviews
    • One tip from each of them to help your case
    • Group reviews together to address a specific need
    • Use on your services page
  • Summary
    1. Knowing the problem and defining the solution
    2. Create content calendar for 16 weeks in 2 hours

 

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