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Google SOPS and Resources

Posted
Updated
ByKatherine Anderson

Resources

  1. Google Search Console → https://goo.gle/searchconsole
  2. To start from scratch → https://search.google.com/search-console/welcome?pli=1
  3. Content Guidelines
  4. Google Search Central – Youtube channel for webmasters
  5. Mobile Friendly Test

GMB

  • Login to Master Locations dashboard – UM: [email protected] pswd: coffee!999
  • Location Groups – used to quickly give edit permissions to staff. The main location group is called “SEO Clients” and the main owner is [email protected]
  • Partners – part of maps, reservations and the like
  • COVID – update the GMB options
    • We are open for business, fully available and capable of providing both virtual and in-person legal services and personal attention. During these challenging time, the health and safety of our clients, employees, and community are our primary concern. We are taking all recommended measures and then some to ensure we manage to safely get through this fluid situation while continuing to serve our customers, partners, and employees effectively.
  • Photos – convey brand? Fill the categories that Google provides. Try to remove noisy photos off, use the Not a photo of the place option.
  • Q & A’s – Get help to upvote answers. Setting “on” to get notifications so you can respond. Flag if not relevant.
  • FAQ’s –
  • Services –
  • Products –
  • Reviews – chatter.com, reputation.com
    • Get Reviews – incentive for employee that gets review
    • Respond to all reviews – Repped and Hug Your Haters
  • Review weekly
  • Local citations should be weekly
  • Industry sites – search for your brand, optimize. Get reviews.
  • Research competitor links – get the links for those that rank higher
  • Brand presence on Social – shows that you are alive and well, even if your not growing

Posts

Google “post” content policy

  • No alcohol, medical, blurry images, etc.

Products

Google page on products and catalog

  • Photo size 720 x 720 ?

Disabled, Suspended, Reinstatement

  • Pagecafe GMB listing was suspended in Feb 2022. I submitted a reinstatement request on or around 3/1/22. Email reference code is [3-4480000032861]

Resources

Analytics

Processes and standard procedures for installing Google Analytics (GA) into websites.

  • How to sign up for Google Analytics
  • View all of [email protected] Starred GA Accounts on one page (must be logged in to [email protected])
  • This website tests every page of a site for correct installation of GA codes
  • Divi theme – installing GA codes
    • You need to get the Google Analytic tracking code. (See Setting Up Google Analytics).
      Note: If you have already setup Google Analytics for the website, simply log into your Google Analytics account, click on the “Admin” tab and choose your website. Under the Property column there is an option for “Tracking Info”. Select “Tracking Code” and copy the website tracking script that is provided.
  • Log into your website’s WordPress admin “yourdomain.com/wp-admin”.
    • Select Divi –> Divi Theme Options (Integration) tab
    • Paste the copied Google Analytics Tracking Code information into the section that says “Add code to the < body > (good for tracking codes such as google analytics)” You must click the toggle to “Enable body code” to make this work.
    • Check that you have set up the Analytics Correctly by clicking on the “Send Test Traffic” button from within Google Analytics.
  • Associate Analytics with Search Console (Google help page)
    • Must be signed into a google account that manages both GA and SC for the domain i.e. [email protected]
    • GA > Admin > PROPERTY column (middle) > Property Settings.
    • Scroll down and click “Adjust Search Console” – see big list
    • Stopped here, not clear
    • You should see your website’s URL, which confirms that it is verified in Search Console and that you have permission to make changes
      •  If you do not see the URL, you need to add your site to Search Console.
  • Under Search Console, select the reporting view(s) in which you want to see Search Console data.
    • Click Save.

Search Console

  • Google Search Console Login

Core Web Vitals

  • Report data sources
    • The data for the Core Web Vitals report comes from the CrUX report. The CrUX report gathers anonymized metrics about performance times from actual users visiting your URL (called field data). The CrUX database gathers information about URLs whether or not the URL is part of a Search Console property.
    • Status: Poor, Need improvement, Good
    • The labels Poor, Needs improvement, and Good are applied to a URL on specific device type.
  • URL status
    • A URL’s status is the slowest status assigned to it for that device type. So:
    • A URL on mobile with Poor FID but Needs improvement LCP is labeled Poor on mobile.
    • A URL on mobile with Needs improvement LCP but Good FID is labeled Needs improvement on mobile.
    • A URL on mobile with Good FID and CLS but no LCP data is considered Good on mobile.
    • A URL with Good FID, LCP, and CLS on mobile and Needs improvement FID, LCP, and CLS on desktop is Good on mobile and Needs improvement on desktop.
    • If a URL has less than a threshold of data for a given metric, that metric is omitted from the report for that URL. A URL with data in only one metric is assigned the status of that metric. A URL without threshold data for either metric will not be on the report.
  • Status definitions
    • Status metrics are evaluated against the following boundaries:
    • Good Needs improvement Poor
    • LCP <2.5s <=4s >4s
    • FID <100ms <=300ms >300ms
    • CLS <0.1 <=0.25 >0.25
    • LCP (largest contentful paint): The amount of time to render the largest content element visible in the viewport, from when the user requests the URL. The largest element is typically an image or video, or perhaps a large block-level text element. This is important because it tells the reader that the URL is actually loading.
    • Agg LCP (aggregated LCP) shown in the report is the time it takes for 75% of the visits to a URL in the group to reach the LCP state.
    • FID (first input delay): The time from when a user first interacts with your page (when they clicked a link, tapped on a button, and so on) to the time when the browser responds to that interaction. This measurement is taken from whatever interactive element that the user first clicks. This is important on pages where the user needs to do something, because this is when the page has become interactive.
    • Agg FID (aggregated FID) shown in the report means that 75% of visits to a URL in this group had this value or better.
    • CLS (Cumulative Layout Shift): The amount that the page layout shifts during the loading phase. The score is rated from 0–1, where zero means no shifting and 1 means the most shifting. This is important because having pages elements shift while a user is trying to interact with it is a bad user experience.
    • Agg CLS (aggregated CLS) shown in the report is the lowest common CLS for 75% of visits to a URL in the group.
    • You can find recommendations on fixing these issues by running the PageSpeed Insights test on an affected URL.

Content

  • Min keyword quantity – 200 words and higher
  • Keyword density – 4-12%
  • Freshness – Blog feed, home page, news page

Google Ads

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